Skills you should know to invest into startups successfully

Investing into startups can offer a lot of benefits for you. The biggest upside is their growth potential as startups have a lot of room for expansion and multiplying your investment returns. They also provide you with a great opportunity to diversify your portfolio and spread your investments across different industries and varying business stages to reduce the risks within your portfolio. Another benefit lies in the excitement that comes with the startup world. Being part of something new and innovative, believing in new ideas pursued by entrepreneurs and seeing these ideas being put into reality can be very fulfilling – also for you as an investor. An additional opportunity that comes with startups – one that is especially important for us here at baMa – is the ability to leave a positive social and environmental impact through our investments and support businesses that pursue doing something good for society, while still generating financial returns.

To take advantage of these benefits and become a skilled investor it is crucial to be able to build a good understanding of a startup and know their ideas, their motivation, and the potential of their market. Today, we want to highlight some of the many valuable skills that can help you answer these questions and invest into startups successfully.

One of the key requirements for success is to be passionate about startups and to have a genuine interest and understanding of the ecosystem. It is important to be aware of the newest trends, developments, and their impacts in the startup field and to be able to hold conversations about these topics. A passion for the startup world will facilitate your ability and drive to network efficiently, which is a key aspect for succeeding. For that it is crucial to have interpersonal skills, great self-awareness, and the skillset to build relationships with founders and other figures in the field.

Other important skillsets to develop are your analytical and financial skills, in order to form good judgement on investment opportunities you will come across. It is important to be able to build solid opinions on these opportunities and the trends in the field as well as growing an expertise in carrying out the investment processes. Excellent analytical and financial abilities, combined with your passion and understanding of the field, allow you to assess more successfully whether a startup has the potential to be a great investment for you.

To dive further into the world of startup investing and the skills needed, we encourage you to look into the following books and podcasts, that give you more insights and tips on investing into startups successfully:

  • Angel: How to Invest in Technology Startups by Jason Calacanis
  • Angel Investing by David S. Rose
  • Startup Wealth: How the Best Angel Investors Make Money in Startups by Josh Maher
  • Angel Insights Podcast
  • The Twenty Minute VC Podcast

Another crucial way to develop your investment skills is through guided training, which is something we at baMa are providing through our Diversity Investor Academy! If you value diversity and inclusion, are interested in successfully investing into startups and becoming a business angel, we highly recommend checking out the courses offered at the academy!

What do you think about these skillsets for investing into startups? What other abilities do you think are important in this field? What has proven valuable in your experience?


Why Social Impact Investing?

Recent developments in investing show that more and more investors start to focus on investments that are compatible with their social and ethical values. A means to achieve this is provided by the strategy of Social Impact Investing. At baMa we support this style of investing to generate a positive social and environmental impact while still generating the desired financial returns. One market analysis published by the GIIN estimated that by the end of 2019 more than 1720 organizations had managed assets worth of $715 billion within the impact investing market.

According to an article from the Investopedia, Social Impact Investing is often interchangeably used with ESG or Socially Responsible Investing but there are some key differences. The ESG standards refer to a company’s environmental, social and governance practice while SRI focuses on investments that align with one’s social and ethical values. The strategy of Social Impact Investing takes this one step further and sets the social impact of an investment as the top priority to support businesses and organizations in creating positive changes in society.

The impact investment market provides capital to sectors such as: Renewable energy, conservation, sustainable agriculture as well as basic services such as housing, health, and education and diverse entrepreneurs as we target at baMa. This strategy of investing actively challenges the view that social and environmental problems should be addressed through philanthropic donations and that market investments are only focused on financial returns. The impact investing market offers the opportunity for investors to promote environmental and social solutions through investments while earning financial returns. Want to know what motivates an investor to invest in this market?

According to an article of the GIIN, government investors and development finance institutions have the opportunity to provide proof of financial viability to private-sector investors, while targeting environmental and social objectives. Family and institutional foundations can benefit from significantly large assets to promote environmental and social objectives while maintaining or increasing their profits. Banks, financial advisors, pension funds and wealth managers can offer investment opportunities to both institutional and individual clients that have an interest in environmental or social causes.

We are more conscious and concerned about the needs of society and our environment. We can all, to a greater or lesser extent contribute to social change. Whether you are an investor and invest with social impact or contributing with the power of purchasing. Every time we make the decision to purchase a product or service, we seek to generate a positive impact or at least reduce a negative one. What about you? Do you want to join those who provide benefits and positive impacts to our planet and society?

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baMa’s 17 September newsletter


We welcome Hera Biotech, Change: Water and Interstellar Lab to baMa’s portfolio. Our members have enjoyed the due diligence process during summer and have decided to deploy capital to these companies that are changing the landscape of innovation. #changingthecolorsofinvestment

Hera Biotech isa medical technology company that is developing the first non-surgical test capable of both diagnosing & staging endometriosis, a $9B market opportunity.

Today’s agriculture methods are resource-intensive and not suitable for use in space. That is the reason behind Interstellar Labs using space exploration design and technologies to develop environment-controlled pods able to generate and recycle food, air, and water to support life.  
Change: WATER Labs has invented the “iThrone”, a toilet that eliminates waste inside the toilet itself by evaporating it, thereby “flushing away” 95% of onsite daily volumes as pure molecular water, in order to expand safe sanitation access to places with no power or plumbing.


It is time again for another pitch event! We are hosting the Fall Pitch event (members-only) on September 20th. These are the start-ups that are going to be at the pitch:

Fundr combines the power of AI and portfolio diversification to help investors maximize their ROI. It evaluates companies on 90 pieces of data, streamlines the deal close, and helps investors track and build a strong relationship with their portfolio companies.

reBLEND is a line of frozen smoothie pops (that ship ambient) packed with fruits + veggies + superfoods alongside a bold mission to radically tackle food waste.

Coyote Ventures is a Venture Capital fund investing in early-stage startups that are innovating in women’s health and wellness, founded by General Partners who are scientists turned entrepreneurs turned investors.

 is an online platform for collaborative global learning. They enable K-12 educators to promote diversity and inclusion, conduct cultural exchanges & collaborate with other classrooms globally with minimal effort or budget required.

baMa’s team is always on the hunt for great articles to read each month. Here are our recommendations:

The Opportunity for Family Offices To Outperform Over The Next Decade by Heather Hartnett.

FemTech Landscape Annual Report 2021.

True Wealth Ventures to raise $30M second fund to back women-led companies by Mike Cronin.

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brené Brown.

It’s About Damn Time: How to Turn Being Underestimated into your Greatest Advantage by Arlan Hamilton
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COVID-19: Impact and trends in Health care Industries

COVID-19 has impacted all of us and all industries in different ways, but one of the industries that has suffered a major impact has been Health care

Health care industries have shown how innovation in products and services is vital to face major challenges such as a Pandemic. During 2020 and 2021 we have seen plenty of innovative ideas come to life, but how has Health care changed during the on-going pandemic? Firstly, we have seen an explosion in telehealth. As Washington Correspondent for Stat news, Lev Facher says, “leaders across the ideological spectrum agree that Covid-19 has pushed the inevitable telemedicine revolution forward by a decade, if not more.”

A major problem that COVID-19 has exposed is that people of colour, especially Black people, are at most risk and being killed by the disease in a “staggeringly disproportionate rates”, as Facher puts it. Nevertheless, “there’s hope among some experts that the tragedy could prompt a long-overdue reckoning about health disparities and the social determinants of health”, adds Facher. These imbalances could change the dynamics soon and create a better and tailored health care provision for people of colour.

A report from Deloitte, 2021 Global Health Care Outlook 2021, mentions “how low-income families and people of colour tend to be less healthy than other members of the population and are more likely to have more than one chronic condition.” This should lead to the creation of better accesses to traditional care and other social services.

In the same vein, a report from McKinsey suggests that “providers could consider establishing or reinvigorating “command centers” to support agility in operational decision making.” This will build up and make a stronger workforce by having a centralized view on challenges before it is too late.  Similarly, Deloitte has called mainly for accelerating industry change by tailoring services to personalized health solutions and treatments.

New digital tools should be deployed to help consumers monitor their health while organizations should be more transparent when managing individual data. As Deloitte further explains, patients are expected to receive “care available when and how it’s more convenient and safe for them.” This has translated into virtual care, at-home prescription delivery, remote monitoring, or digital diagnostics. Health care organizations begin to transition to IT systems with cloud and data and analytic tools, and are applying virtual care, AI, and other technologies to personalize medicine.

Not only are we seeing more digitalised industries, but also the combination of disruptive technologies with ecosystems to create change. This combination could produce “a framework of actions and commitments that can empower individuals to proactively manage their health and well-being and foster a sense of community and belonging”, says Deloitte. Likewise, collaboration between organizations, industries, academia, and governments have been crucial so more “interesting alliances are expected to rise between health care incumbents and technology giants, each bringing distinct strengths to the arrangement.” For Deloitte, many could be based on “creating value by combining and analysing datasets and converting them into interventions that save costs or improve quality and the user experience.”

The pandemic has accelerated major changes in all health care industries, and we should expect more rapid and disruptive changes soon. For now, health care has been resilient and has been able to adapt to the enormous challenge that the virus has represented.

Catherine Carey, Communications Manager at baMa

July 2021

baMa's Business Angels Spotlight series (3)

“Houston has a promising future in VC and baMa will be a big part of that” Xavier Jefferson

Xavier Jefferson is a Research Analyst II & Jr. Portfolio Manager at LifeBridge Financial Group and baMa’s portfolio Manager. We have talked with him about his job journey, his role at baMa and baMa’s impact in the innovation ecosystem in Houston.

IN: Can you explain us how was your upbringing?

I grew up in Louisiana. The first half of my childhood was spent living with my mom, my stepdad, my siblings, my aunt, and my grandmother. When I was 10, I moved about 3 hours away to live with my dad’s parents. This is where I graduated high school, where I met my wife, and the place that I call home – Franklinton, LA.

IN: What made you go to University and get your degree?

Graduating from college was always something I wanted to accomplish; I was the first person in my immediate family to achieve that, and I was fortunate to attend with an athletic scholarship.

IN: How was the journey until then?

My intent was to study medicine, but I realized that’s not something I wanted to do for 4 years. Rather than continue down that path, I changed my major to business after the first week of classes. Being a student athlete was a unique experience. I was committed to football for 40+ hours each week, and held myself to a high standard academically.

IN: And after getting your degree, has it been challenging getting into the labour market?

Very challenging. I began my job search months before graduation, and those efforts were unsuccessful. I knew I wanted to move to Houston, TX, but no one explained what the job market was like post-grad. I was always told, “Get a degree and then you’ll get a job”, but it wasn’t that easy. After two months of attending job fairs, applying to jobs daily, and even cold-calling companies, my current employer offered me a three month, unpaid internship and I’ve been with them for 6 years now.

IN: How did you find out about baMa?

I read an article in the Houston Business Journal about the work Maria was doing with baMa. After sharing my interest in learning more about venture capital, a mutual friend introduced me to Maria.

IN: What did it make you want to be involved as a portfolio manager at baMa?

Right now I work with financial advisors to provide working professionals and retirees educated investment advice. I’ve grown into my role where I am paid to read, to think, and to use that information to make high quality decisions that directly impact our client’s lives – financially and personally. Despite this being a liberating career experience, I also want to work alongside passionate entrepreneurs who are building businesses that are impacting the world and the people in our communities.

IN: Can you explain your main roles at baMa?

I’m primarily responsible for improving the deal flow process by sourcing potential startups for our pitch events in a variety of ways: twitter, google alerts, pitch competitions, partnerships with accelerators, and old-fashioned cold outreach. This also entails managing our pitch applicants, facilitating and leading meetings with founders, and developing pre-selection diligence criteria.

IN: What have you learned over your time as a volunteer at baMa?

As angels, we’re not just check-writers. We’re signing up to work side-by-side with the leadership of a startup. Founders and CEOs are one pitch away from changing their lives. So the meetings have to be just as important to us as it is to them. And the only way to truly understand and appreciate what’s at stake is to listen and ask thoughtful, thought-provoking questions.

IN: How could you describe baMa’s role in #changingthecolorsofinvestment?

When I think about baMa I think about Maria. Her passion for activating angel capital to fund minority founded/serving startups is clear. She lives and breathes it. Not only has it been exciting to be a part of baMa and to learn alongside her, it’s also exciting to think about baMa’s role in changing the colors of investment in HTX. Houston has a promising future in VC and baMa will be a big part of that.

Catherine Carey, Communications Manager at baMa

June 2021


Changing the colors of investment event

baMa has the objective of changing the colors of investment by activating diverse capital in order to achieve a more inclusive innovation ecosystem.  To spread baMa’s mission we have  hosted a hybrid event to present the summer pitch and different panels with multitude of speakers.

The event started if off with the summer pitch for members-only. During the pitch event: Freeman Capital; Hera Biotech;  Change: water labs & Interstellar Labs  have presented their future-driven companies. Our members have decided to do group diligence with Hera Biotech, a medical technology company coming out of San Antonio. Interstellar Labs also garnered a lot of interest from our members, and our senior investor members have decided to pursue individual due diligence with it.

After the pitch event the panels, powered by DiA, began with Driving forces for a diverse and inclusive ecosystem. President & CEO of Nation Waste, Inc, Maria Rios and CEO at baMa Maria Maso have discussed the current state of events embracing diversity and inclusivity in the ecosystem. Maso stressed how important is innovation for her and her family, as for health reasons they moved to Houston. Therefore, activating more capital to support innovation is her main passion. Additionally, she explained that “diversity is not only bringing different colours to the table is to achieve better decisions by taking into account different backgrounds and ideas.”

Maria Rios has been optimistic about women in the innovation ecosystem and has encouraged anyone to take on the opportunities and to help each other. “Women investors can grow when they get the tools and skills so educating and mentoring is crucial to encourage them” stressed Rios. She ended the talk by giving some advice for the entrepreneurs to get into the innovation ecosystem. “You have to find yourself and love your business while learning from others and to how to do financials and surround yourself with people passionate like you” she passionately told the audience.

Maria Rios & Maria Maso at the event (from left to right)

After this talk, founder of Watchherwork, Denise Hamilton; founder of Ossy International, Shecky Ray; CEO of Salman Solutions, Samira Salman &  CEO of SheSpace, Stephanie Tsuru began with the panel: She believed she could so she did. This panel named by our sponsor, SheSpace, has focused on the challenges of women entrepreneurs and investors but also how to overcome them while encourage any female that want to take part in the innovation ecosystem.

The speakers stressed how important is to build strong relationships and a network full of die-harts. “You should purge the idea of having millions of associates, you need friendships and those who will advocate for you” described Hamilton.  Women need to be in the room where things happen while building relationships. At the end of the day, as Salman expressed, “you do business with people that you trust so you need to connect to the people.” Connecting with the people is made by being authentic and talking to them from your heart.

Denise Hamilton; Samira Salman, Shecky Ray & Stephanie Tsuru (from left to right)

The next panel was Portfolio diversification done right, risk, reward & social impact. Phillip Yates, General Counsel at baMa and managing Partner at Diversity Fund was the moderator of the panel and the speakers has been managing Director at GOOSE Capital, Chris E. Staffel;  Founder and CEO at Fluent, Beth McKeon and Managing Partner at Continental Venture, Ahmed AlTammar.

The speakers have given a series of recommendations when it comes to diversifying any company portfolio. For McKeon it is vital to check the riskiness of the business model before diversifying. You should not diversify “when a business model is dreamier than reality because you want to invest and have success in the long term” McKeon has further explained. AlTammar has encouraged “to join other pears if you don’t know how to begin diversifying and investing while learning as you go.” Staffel has highlighted how Goose Capital has a diverse portfolio and strongly support joining forces with baMa in order to increase its diversity.

Ahmed Altammar, Chris E. Staffel, Beth McKeon and Philip Yates (from left to right)

The next panel was Activating investors of colors with principal at Shell Ventures and Advisory Board member at baMa, Andrea Course as the moderator and Director at McNair Center of Entrepreneur, Patrick Woock; Nonprofit Leader & Fundraiser, Jessica Graham  and co-founder and managing director at Urban Capital network, Lenny Saizan as the speakers. The panel has stated that there is not enough diversity and that investors tend to invest in other people like them. Additionally, Course stated that “2% of VC founding went to women and .02% to women of colour so there is a clear problem.”

All the panelists have expressed that diversity is fundamental to get better returns. Specifically, Woock advised to the audience that they should know the people in the industry while also understand the industries that you get into. “Timing is also crucial; you need to see where the trend is going and the demographics” he further explained. Saizan added that there are huge opportunities in tech, and that “joining an investment group or going to baMa or Urban Capital network to get around more people to help you with the decision to invest.” Graham closed the panel by also encouraging the attendees and anyone to surround themselves like  baMa and to “not underestimate the value that you bring to the ecosystem.”

The last panel was Leading innovation industries. Product Designer at Schlumberger and DiA Manager at baMa, Mafe Tafur was the moderator, and the speakers were Chief Strategist at Women and Drones, Kimberly Penn; Vice President at Hamilton Health Box, Adrian Trömel and CEO at SOTAOG Sarah Tamilarasan.

The speakers all described what traits innovators they admire have. For Trömel there are two types of innovators: ones give the space to the team to develop, and lead the team, others intervene in the solution side with the approaches to the problem. Tamilarasan added that is fundamental “the ability to not give up because solutions are hard to find so persistence and endurance are necessary.” Penn expressed that “innovators have to create a company culture that fosters the grow and to take risks.”

The event was closed by Arnobio Morelix and Gary Bolles talk on How to navigate economic changes. Bolles has expressed that entrepreneur to navigate the systemic change that we are currently seeing it is crucial to have the right mindset, skillset, and toolset.  “Mindset is how to approach problem; skillset is the way we try to solve problems and toolset enable us to be effective to solve problems” he further explained. Digital proficiency and being a problem solver are crucial.

Morelix closed the event by thanking the sponsors: V&E; Boral Agency; SheSpace and The Cannon. We would like to thank once more to our incredible sponsors and supporters. Without them changing the colors of investment would not be possible. We will keep all of you informed of the upcoming updates regarding Due Diligence with some of the pitch companies. LET’S KEEP CHANGING THE COLORS OF INVESTMENT TOGETHER!

Catherine Carey, Communications Manager at baMa

June 2021

baMa's Business Angels Spotlight series (2)

“You need to show your passion straightforward, getting out your impulsiveness and making sure everything is set up” Adriana Gonzalez

Adriana Gonzalez is the President of la Cámara de Empresarios Latinos de Houston (CELH), founded in 1994 to support the growth of established Latin American businesses in Houston (such as restaurants, gas companies, communication and publicity companies and more). We have talked with her about Latino entrepreneurs, their struggles and some advices to build their businesses while getting education.

IN: Do Latinos face extra challenges when they want to create a small business?

Yes, because we come from a type of culture that make us very impulsive. In our countries If we want to open a restaurant, we open it right away. It is difficult to understand that in other countries there is a process to be successful.

IN: How can we change the current trend?

Organisations like baMa o la CELH that give information, education and support are crucial. They need some type of organisation that is going to tell them step by step how to open a business, how to do a business plan, how to do marketing, how to invest, and how to present themselves in front of investors or panels. As baMa, at the Chamber we have several educational programs.

IN: One of your programs is the Programa de Excelencia Empresarial, can you explain us what entails?

It is a series of ten-twelve week classes where every Tuesday night at 7 pm mentors give talks about business plan, strategy, banking, etc. For example, Maria Maso is giving an investing workshop. We have an expert that is going to talk about something to do with business. At the end of these weeks, they must present in front of a panel their business plan and their business ideas. A lot of these entrepreneurs have already a business, but they have never gone through the education, the information and the support phases, so we provide them with so.

IN: Why is it important to have Latinos founders?

Mainly because they are the example for the little ones. The Latino founders are the ones to look up to, and to learn from. They can guide, show others how to get where they are and also give advice on how to put an idea in the market.

IN: At baMa we have the campaign #changingthecolorsofinvestment, and because of that we are hosting a course with CELH, can you explain which are the goals and who should attend it?

There is a lot of people with the money and the ideas that are coming to the US. baMa is then the perfect place to educate themselves and learn how to invest in start-ups that will end up being beneficial for the investors and the entrepreneurs.

IN: What can la CELH add to creating a more inclusive Latino ecosystem?

CELH can find the corporations that are inclusive and the ones where they can learn from one another. As a Harvard study shows, when there is a diverse investing board, decisions tend to be 60% better than those that have a homogeneous board. Additionally, 80% of ideas of that diverse board are doable and have success. This will ultimately create a circle of believing, investing in start-ups and reinvesting in others. We educate, we support and inform, this is the only way to help and receive the investment.  

IN: baMa is a member of CELH, what are the benefits of being a member of la Cámara?

They will get education, support, and information through workshops, seminars, and promotions. We bring those corporations and small businesses to different talks and workshops to introduce themselves to the community: they educate while getting promotion and possible future clients.

IN: Have you got any advice for Latino founders that need to attract venture capitalists or investors to start their businesses?

I would recommend having everything in order. You need to show your passion straightforward, getting out your impulsiveness and making sure everything is set up (expenses, profits, and business plan).  When you start a business and trying to get capital you must go step by step, do a lot of hard work while not losing you passion. You must keep in mind that you are going to make sacrifices and that you will need to surround you with experts and people that will help you in case you need them.

IN: What are some opportunities that the pandemic has given to Latinos driven markets?

The pandemic has given the opportunity to grow massively because they turned reorganized themselves. A lot of businesses I know, had to sell online, while the shops were closed and are in fact doing much better now. I have also seen opportunities to help each other’s businesses, by given advice or sharing strategies.

IN: What are the challenges of not networking face to face?

As Hispanics we have deeply missed going out and being able to physically touch the other person. Nevertheless, we did not stop having the dinners or events, we changed them to a virtual environment, and more people joined us there. Networking in person is especially important, so at the Chamber when things get slightly better, we will organize something in person.

IN: What do you want to see happening at baMa this year?

I hope that we see a lot of growth. Specially I would like to see more education on how to start investing and how to look for the right company to invest in from the Latinos perspective. baMa can grow and educate them on how to do that.

IN: Would you recommend baMa to more people?

This is a easy question: of course! The opportunity that baMa gives to start-ups and investors is monumental. baMa is a fundamental part of the circle of educating the investors and helping minority-led start-ups to get capital.

Catherine Carey, Communications Manager at baMa

June 2021


#changingthecolorsofinvestment at SheSpace

Maria Maso, founder and CEO of baMa and Stephanie Tsuru, cofounder of SheSpace have talked about the challenges that women face in the business and innovation ecosystem, while giving some personal advice on how to overcome them.

The event was a total success with more than 40 people gathered in the in-person and Facebook live event hosted at SheSpace.  The audience, mostly females and from diverse backgrounds, had the chance to network and speak to incredible founders, entrepreneurs and investors that attended the event. Additionally the event was sponsored by Brendal Boral Angency. To Brenda Boral and the whole team we are forever grateful for making possible such event.

baMa was born due to the impact that innovation was having in Maria’s personal life. She saw that it was changing the lives of her kids and that she should invest in innovative ideas. While she tried to this, she saw that she did not find diverse start-ups where she “could put in the capital and influence the future of my kids.” The Association has currently got 40 members that may be pro-investors  and VCs or have little experience with early-stage investment, but they “all find a community”, added Maria Maso.

SheSpace’s founder, Stephanie Tsuru, was interested in mentoring and coaching while networking. She saw that there was a real need of creating a place to gather and grow into a cross-networking arena. Her co-founder Katie Tsuru was discouraged by the “inequities with women in corporate settings.” Therefore, together they wanted to “break the myth of women not supporting women, and in fact they do work well together” as Stephanie explained. The company has about 80+ members and “anyone is eligible for the education given at SheSpace talks and people can be connected to the subject matter experts” Stephanie further explained.

Speaking about the challenges that SheSpace encountered, Tsuru explained that “it came together quite smoothly because the time was right and there had never been more women entrepreneurs.” The main obstacle was finding the funding for other women. Personally, Stephanie Tsuru had trouble “finding women to look up to and to have as role models because there weren’t many.” Fortunately, nowadays there are experienced businesswomen who can share their experiences and help out younger and newer women to the ecosystem.

Maria Maso found it challenging when she stopped working to focus fully on her family. Nevertheless, stop working in a corporate setting, showed that that job wasn’t meant for her, “I realised I wanted to be an entrepreneur.” The whole pandemic was a challenge for baMa which was born just 4 days before. However, the pandemic, showed the importance of educating. Therefore, the Diversity Investor Academy was also born: “to educate whoever wanted to learn about early-stage investment”, stated Maso. With approachable online courses and personalised courses with institutions such as the Houston Community College and La Cámara de Empresarios Latinos, DiA wants to make education valuable and easy to consume. 

Brenda Boral, the moderator intervened when talking about building a support system. Women supporting women does not always happened and to encourage women a good network and education are needed. “Women are beginning to be interested in investing and growing businesses” highlighted Maria. Additionally, having the right community is vital as Maria Maso told the audience, “ambitious people that pushed me to go forward, so I will advise everybody to surround themselves with people with different capabilities that will help you.”

If, as a women, you are struggling to begin a business or to learn how to invest in companies, baMa’s CEO gave three advices: “Know who you are and where you want to go while being yourself, start networking by looking into the community and be ready for the No and the flaws because not always is going to go everything smoothly and perfect.” SheSpace founder, Stephanie Tsuru added that women must “get used to making mistakes and open up to failure, conquer the fear and step out.” Moreover, she that to make a real change, women need to “stop using excuses due to the fear, and lack of confidence.”  The fear and lack of confidence can lead to an imposter syndrome, so Stephanie recommended to the audience that “it is about changing the mindset: you are going to make it.

Maria Maso, Brenda Boral, and Stephanie Tsuru talking to the public and giving some advice on how to fit in the innovation ecosystem.

How does an entrepreneur now what is a good business idea? For Stephanie “the right idea comes at the right time, we did research and settled our mind into SheSpace.” Maria, contrary to Stephanie, has a laptop with a list of ideas and then she tends to share the thoughts, talk about it to a lot of different people, and “ go through maturation process.”

One of the attendees had a question regarding the red flags of investing in a company. For Maria one of the main things that baMa looks up is the team because “in early-stage the ideas can change but the entrepreneur and the team have to be strong to survive the changing of plans.” Additionally, when “somebody comes in telling me that they have no competitors and that they are the best in the market, we don’t believe it and they demonstrate poor making skills” added Maria.  Andre Course, one of the attendees, investor and advisory board member at baMa, added that the two red flag are when the candidates that are pitching get very defensive or aren’t honest, exaggerating or blatantly lie about other investors interest in their companies.

Another question asked by the public, was how to start connecting with people when you are new in a city. Maria responded that you need to find out the right community, while “looking for organisations of support and attending different events such as the Houston Rodeo Week.”  Stephanie added that spaces such as SheSpace try to make the integration better and quicker because there are women from all backgrounds and ones that are new to Houston. She also suggested that it is key to “go to a lot of different places, making yourself known to other people.”

At the end of the talk, all the attendees were invited to know SheSpace, had a wonderful lunch and the ability to network and connect with amazing founders, investors and interesting women in the ecosystem.

Catherine Carey, Communications Manager at baMa

May 2021

baMa's Business Angels Spotlight series

“Investing in minorities is fundamental” Sylvia Kampshoff

Sylvia Kampshoff is the founder of Kanthaka, a fitness app that provides users to book a trainer anytime and anywhere. We have talked with her about women entrepreneurs, their struggles and challenges when getting funding, Kanthaka’s Republic campaign and some advices to minority entrepreneurs.

IN: How has been the journey since you founded Kanthaka in 2016?

Super exciting, and I have been able to learn so much. Zero regrets. The whole community in Texas has also been amazing and supportive. You know people say that raising funds as a woman is difficult, but in my experience, there are a lot of Angels and funds who love to support women and great founders in general.

IN: So, you didn’t face extra challenges you raise capital for being a women entrepreneur?

I think that when you show a lot of growth and traction, it isn’t an issue being a woman. Nevertheless, the research shows that only 2% of females get investment. So, women do find it harder to start their businesses, it is a harsh reality. We need to keep pushing because there are companies that have extreme potential to get VC  investments, but the stereotype of being a woman still plays a major role.

In my case, when I meet up with investors, I’m optimistic, and I don’t get the feeling that being a woman is a disadvantage. I think that it is because I have a strong background in law and private equity what most men can relate with. I’m also confident in my abilities and what we are building and that surely helps.

IN: How can we change this situation? How do you think that women can get venture capitalists interested in them? 

Investing in minorities is fundamental. There are female investors that helped Kanthaka, and doing the same for other businesses is the way to go. Women must prove society wrong and show that we can create great businesses and attract potential investors the same way men can by showing the even better and stronger numbers and growth. At the end your numbers rule. I don’t want an investor to invest in Kanthaka because I am a woman but because it’s a high potential startup.

In: At baMa we have #changingthecolorsofinvestment, a campaign that highlights the importance of having a more inclusive innovation ecosystem, do you believe in the importance of diverse founders and minority-servicing start-ups?

Without a doubt, 100%. We are currently missing out on so much great potential and BaMa will help change that.

IN: With many free fitness apps. How does Kanthaka stand out?

It has always been a crowded space, and more since 2020 where gyms closed, and home sport increased. Kanthaka is different because we offer a trustworthy trainer that goes to our clients homes. Our client is 30+, and they don’t want a pre-recorded video in order to train. They want accountability and a person that they can actually talk with. We give them a service that makes it possible to stay in a healthy routine and to work out at the convenience of their home. In the upcoming months, we will start upselling nutrition and apparel, to provide the full package to live happier, longer and healthier.

IN: At Kanthaka you are launching a crowdfunding campaign next week, can you tell us more about your Republic campaign.

Great question, yes, I am super excited about our Republic crowdfunding campaign. They only accept less than 1% of the companies who apply and I feel very lucky they chose us. We launched some days ago and already oversubscribed our minimum investment amount by 152%. I just love the idea that now our amazing users can join our journey to revolutionize the fitness space together. Join us!

IN: What have you learnt over your fundraising period?

Fundraising is the art of storytelling. As a founder you can make the company better from the feedback that you get from [business] angels and venture capitalists.  Working with VCs and accepting their feedbacks helps getting a clearer vision because they have more experience of what is scalable, what has high growth potential, and what they want to see around in the future.

IN: Would you have done anything different?

There is fundamentally one lesson that I’ve learned: female founders need to go straight to the point and ask the investors for the check. When I started, I had angels that showed interest, but in fact they weren’t interested in investing. They wanted to keep talking and meeting up with me, and I was too scared to ask for the check.

I was bad at asking for money. Now I pitch them once, they have the chance to review everything, they know we have a lot of investors on board, and I send all the due diligence materials. They know the terms and I pop the big question. I don’t play around anymore.

IN: That way of proceeding is something you have learned with experience over the years.

At the beginning you feel like angels and VCs are doing you a favour, and they are not. They have the option of being part of something big if they don’t want to, that’s fine. It took me forever to ask for money. We need to get used to doing that, and to have a really good story to sell the product.

IN: Can you give any advices on how to scale up a business?

If you are thinking of building up a start-up or a business with high growth potential, talk to investors early. They will be the first believers so give them a great valuation in order to get the funds to grow. From investors, you will get money, advice and connections. It is important to find that first person that will open the doors to other people. In sum, spend significant time with that to allow you to focus on your business.

IN: What can you say to other people that may be wanting to start a new business but are afraid to do so?

Yes, it is scary at the beginning. I would say, go for it, don’t be scared. Don’t expect an incredible growth from the beginning. It will not be that all the sudden you will have thousands of customers. You grow with it. Get out there, speak with as many entrepreneurs and mentors as possible that give you confidence. In addition, for me, having a team is crucial.  My biggest mistake was thinking that the moment I put Kanthaka in the app store that it would go crazy. If things were so simple, everyone would be doing it, so you need your time to grow with it.

IN: Would you recommend baMa to other companies to become part of our portfolio?

Of course, Maria is an absolutely amazing woman and friend and building something great that is really important for the whole ecosystem to start focusing more on minorities.

IN: would you recommend baMa to any other founder?

I definitely do. BaMa is so important for the Texas ecosystem and I can only highly recommend it. BaMa under the lead of Maria Maso will achieve great things.

About Sylvia Kampshoff and Kanthaka: Sylvia Kampshoff is the founder and CEO from Kanthaka. She founded Kanthaka to serve a horribly underserved demographic. Through the app or webpage you can book a trainer anytime and anywhere and you can practice yoga, general training or virtual training at the convenience of your home (live virtual or one on one at home). .

About baMa: Passionate about innovation, diversity, and inclusion business angel Minority association (baMa) bridges the investment gap in minority-led startups or startups by targeting minority-driven markets through diverse investments and education.

Catherine Carey, Communications Manager at baMa

May 2021